Reading and Leeds Festival, stylised as "Reading & Leeds" is a set of simultaneous music festivals based in the British cities of Reading and Leeds respectively. Both are held during an August weekend, consisting of the same lineup that perform both festivals on rotating days. Notable acts to perform at the 2024 editions are:
- Lana Del Rey
- Catfish and the Bottlemen
- 21 Savage
However for my rebrand project (for my college assignment entitled 'Brand New'), my objective was to take a current brand and redesign it to make it effective towards a different audience. Therefore, my rebrand of the Reading and Leeds festivals will change its brand direction and target audience to an audience that it used to have back when it was first started, the indie rock music genre and its fans.
